The Big News Campaign
For new indications, significant new study data, and new combinations.
A new indication has been approved, important new study results are in, or a new combination is ready to communicate. This is a big news moment, and there is a window to make it land.
In reality though, the team is already busy and global materials arrive late.
On top of that, HCPs have less time than ever and little patience for content that comes in a format that does not fit their day.
Meet HCPs where they are, with minimal internal effort.
That is exactly what this campaign is designed for. We take one strong commercial story and turn it into a set of smart, channel-ready assets, so every HCP can engage in the way that works best for them, while your internal workload stays as light as possible.
Why bundling just makes sense
One briefing gets the ball rolling. Then we handle the rest.
Because everything is built from a single core asset, you only have to prepare one briefing but get multiple outputs. This means you get time back for everything else this moment demands.
And we can offer a better price because we only have to get our head around a new topic once.
What we actually produce
We start with the Commercial One Pager: your big news, structured for fast understanding and designed to be visual first. From there, we repurpose it into:
A short animation video
Standalone, self-explanatory, and built for the HCP who catches up in a spare five minutes. Bite sized, coffee break friendly, easy to share.
A PDF companion, plus a PowerPoint export
The PDF gives HCPs a skimmable version they can save and return to. The PowerPoint export means your team can also use it to walk through a high level overview at events, without rebuilding slides from scratch.
A newsletter kit, included free when you book the bundle
Ready to use copy blocks, a visual header and graphics. Everything your team needs to get the key messages and the video out, without starting from a blank page.
Where it goes, and how it gets used
In the field
The One Pager gives sales reps something to talk through with the doctor and leave behind. A QR code on the leave behind links straight to the video, so HCPs who prefer that format can watch it in their own time.
On your webpage
The video works as a standalone embed, quick to consume and easy to find. Visuals from the PDF can also be pulled onto the page as supporting images or a scrollable carousel.
In your newsletter
We give you everything ready to go: key messages, visuals and the video, so sending it out takes minutes, not a meeting.
At events
The video can run on congress stands or during educational event breaks. The PowerPoint version is ready for presentations, no extra production needed.
Ready to make your big news land, across every channel, with minimal internal effort?
Get in touch and we will map the fastest path from your global materials to a rollout ready set of assets.